We inherently look for excuses to not do something that scares us. We dream big and we dream often, yet we do not always act on those dreams. So many people, including myself, will say to dream well, yet the second part to that equation – making it a reality – is equally important. Dreaming with no conviction – we suffer from this too often.

1. Stop using BUSY-NESS as an excuse.

We are all busy. I complain about it too much. In truth I am grateful, yet still I make empty wishes that I wish I could slow down. The truth is, so many of us seek busy-ness. We want to keep moving and changing and growing. And the product of that way of thinking is being busy: finishing the tasks we’ve already started and dreaming up new ones. Don’t allow being busy to stop future growth. All that can lead to is stagnation.

Find a time, even if it is only one day a week, that you dedicate to future projects. Maybe you wake up one hour earlier, or go to sleep one hour later. Maybe you eat lunch at your computer instead of at a cafe, and you take the time to draft that email you’ve been so scared to write. Set goals for yourself, and write them down, and re-write them often. Don’t let yourself forget.

Routine is an amazing thing, but figuring out how to break that routine to try something new can be even more powerful. Pick a time to dedicate to a future project, make sure you write down exactly what you need to accomplish so you don’t waste time, and then do it. By scheduling time and writing down your specific tasks, your mind will get to work in sorting out details before you ever sit down to do it.

2. Put your personality into it.

I get asked often how to draft an email to a gallery. It is a great question, since there aren’t exactly guidelines out there with exactly what an artist should say. The funny thing, though, is that no one ever taught me how to do that. I can’t say if I’m doing it right or not! So why do I mention it, then? Because the only thing I know how to do is to ignore the assumption that there is a “right” way of doing things. I work on the idea that my personality and genuine urge to move forward is all I need to do just that.

No matter what the venture is, who I am writing to, or what I need, I state my case simply and with my sincere voice. I write how I would speak, and I speak how I would want to be spoken to. I try to be relevant, and kind, and genuine. I end every email with a smiley face. Why? Because that’s me – take it or leave it. It has worked pretty well so far, and for those it hasn’t worked for, then perhaps they weren’t meant to be in my life anyway.

We don’t always know how to be “correct” or “professional” – so don’t! Just be yourself.

3. Seek advice from those you trust.

Here is a really personal example of something I am working on right now. Next year my goal is to host a convention. I’ve got the venue picked out and a lot of details coming together, but I felt stuck and unsure of where to go. I didn’t want to say the wrong thing, or do something too quickly, or simply make the wrong choice. So I picked out 3 people in the photo industry that I trust and I went to them for advice. And the advice they gave me was priceless.

I went into those meetings knowing certain things about myself – for example, that I already had a set way of doing some things that I wasn’t willing to compromise on. I never recommend seeking advice unless you know 1) what your questions are, specifically, and 2) what your opinions are. Once you know those things, it is easier to not be swayed into doing something that you aren’t happy with.

4. Observe others.

So going on this convention example, I have found it very helpful to observe how other conventions are run. I have been on both sides of the spectrum, from speaking to attending, so I can understand what makes a convention run smoothly and what does not. For example, I don’t like having too many options at a convention, and I don’t like being overwhelmed by a huge amount of people. As a speaker it is awesome to have someone there helping you each step of the way so you aren’t lost or in over your head, and it is really nice to have a dedicated space to be when you aren’t speaking. All of this has been learned from simply observing – not judging, as all choices are made for a reason – but discovering what works best for me.

5. Assemble a team.

It is okay to ask for help – in fact, it usually makes your big projects even more successful. Knowing who to trust and how to help them do their part is a big plus in achieving more in the future. I’ve started working with three trusted people in my life to move forward this big project, and I can’t wait to have our first meeting. Delegate and be specific in your needs and wants. Say what you mean, and don’t hold back in sharing your expectations.

This week I tried something new when I did a lighting test. I set up two bare bulb strobes in my living room and instead of using the flash, I used the modeling lights. I hung a black piece of fabric tied to two kitchen chairs sitting on top of my dining room table. I set all of that up in front of a big glass sliding door for natural light as fill. And then I took some shots! I was dressed normally, not meaning to do a shoot, but I really liked the quality of light and wanted to see what I could build.

I changed into a new costume dress that I recently acquired and took the same picture as the test, only this time I was getting into the “Alice” character. I was shooting with only 4 feet of space between the backdrop and the window, so I photographed my head, shoulders, arms, body, legs, etc…in separate shots. In post I put them together, found a background I liked, created a hole in the ground, and chose cloud shots with lighting to match.

It was quite a new process for me as I usually don’t do so much compositing and especially because I don’t use lights! But it was awesomely fun. I don’t know that I’m necessarily set on doing this from now on, but it does encourage me to experiment a little bit more with light…though I think I still prefer my normal style of diffused, soft light. Trying something new will always lead to one of two things: a new way of doing something, or confidence in how you don’t want to do something. Both are equally important!

By preparing yourself to succeed, you take away the frustrating parts of running a business or being creative. So instead of having an idea and then trying to do it all at once, consider what can be done beforehand to make the actual implementation of the idea smoother and more efficient.

One easy example is cooking. If you go to the grocery store and think everything looks good, then get home and have no idea what to do with it, that can be a problem in many ways. The food goes bad, you lost money, and you’re stuck with a ton of rotting veggies…or at least that’s what happens in my home. So instead, go to the grocery store only when you have a recipe, buy what you need, and when you get home, prepare the food. I don’t mean cook and eat it necessarily, but if you bought fruit or vegetables you might consider chopping them up and putting them in storage containers for when you are ready to cook. Then, all you have to do is open the containers and throw the ingredients in.

Another example would be exercising in the morning. A lot of people like to wake up through exercise, but it can be daunting to be groggy and tired and to be confronted with a 3-mile run. So instead of waking up and having to prepare yourself, make yourself excited the night before. Lay your favorite workout clothes out so you don’t have to look for something to wear. Make a smoothie and put it in the fridge the night before so you have a treat to look forward to. All of these things will help with the motivation to follow through with something when that motivation might be lacking.

So, how does this relate to a creative endeavor?

These are 5 things that I am personally implementing in my life to prepare myself for success:

1. Keep a journal of creative ideas accessible at all times so that if you are inspired, you don’t have to try and remember your idea. You are always prepared to write it down. I keep a document in Google Drive so that I  can access it anywhere, and I also keep a notebook with me when I can. And heck, if I’m on an airplane and haven’t got a book, I write on the puke bag. Oh yes. Not recommended.

2. Have necessary contracts and pricing already worked out before you go into business so that you don’t feel tempted to compromise your worth or principles. My biggest hiccups in business have come from not having a streamlined structure for pricing or for doing business with clients. The moment I set a contract in place and firmed up my pricing for all of my services, I was able to complete my email inquiries twice as fast and with the peace of mind in knowing that I didn’t mess anything up.

3. Set 30 minutes or more for yourself per week to do what you are passionate about. The worst thing anyone can do to achieve success is to get burnt out, so even though life can be hectic and it might seem like there is just no time for inspiring yourself, I believe that is the worst mistake anyone can make. To not allow yourself free time to be inspired is to trip yourself up later down the road.

4. Clean your equipment before you come close to using it. This is similar to the food analogy above. If you are a painter, have your brushes cleaned well before you have that creative spark. If you’re a photographer, have your memory cards clear before going on a shoot. If you are a writer, make sure your desktop is clean so that everything is organized. Doing these things well before you are going to use your tools will help to make the creative task that much more enjoyable.

5. Write a rough daily schedule for yourself and put it up on a wall in your work area. You don’t have to follow it strictly, but it will help to keep you paced, focus on what is important, and be productive without multitasking. My daily routine is below!

I hope that these plans for success have helped…

What will you do to prepare for success?

Brooke’s Daily Schedule

6AM-7:30AM

Stretching/Yoga/Meditation

Breakfast/Grocery Shopping

7:30AM-10AM

Admin Work
(social media, emails)

10AM-12PM

Writing
(novel, self-help book)

12PM-1PM

Lunch

1PM-2PM

Ambitions
(documentary, convention, motivational speaking)

2PM-4PM

Admin Work
(presentations, emails,workshops, travel, file organization)

4PM-7PM

Creativity
(editing, shooting, writing, video production)

7PM-9PM

Dinner