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	<title>ad campaign &#8211; Promoting Passion</title>
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		<title>Creating &#8220;Falling Slowly&#8221;</title>
		<link>https://www.promotingpassion.com/creating-falling-slowly/</link>
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		<dc:creator><![CDATA[brookeshaden]]></dc:creator>
		<pubDate>Fri, 25 Apr 2014 15:09:16 +0000</pubDate>
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		<guid isPermaLink="false">http://www.promotingpassion.com/?p=1456</guid>

					<description><![CDATA[This picture is one of those that has been in my mind forever because in many ways it is not my own. It is an Alice in Wonderland picture, and I have that magical story to thank for the inspiration and direct result of the image. But in so many ways, it is me &#8211; the way I see myself, the way my imagination works, and how I want to live each day&#8230;falling slowly down the rabbit hole, discovering more and...<p class="read-more"><a class="btn btn-default" href="https://www.promotingpassion.com/creating-falling-slowly/"> Read More<span class="screen-reader-text">  Read More</span></a></p>]]></description>
										<content:encoded><![CDATA[<p>This picture is one of those that has been in my mind forever because in many ways it is not my own. It is an Alice in Wonderland picture, and I have that magical story to thank for the inspiration and direct result of the image. But in so many ways, it <em>is</em> me &#8211; the way I see myself, the way my imagination works, and how I want to live each day&#8230;falling slowly down the rabbit hole, discovering more and more absurdities that brighten my world.</p>
<p><a href="http://www.promotingpassion.com/wp-content/uploads/2014/04/alice.jpg"><img decoding="async" loading="lazy" class="alignnone size-full wp-image-1431" src="http://www.promotingpassion.com/wp-content/uploads/2014/04/alice.jpg" alt="" width="700" height="700" srcset="https://www.promotingpassion.com/wp-content/uploads/2014/04/alice.jpg 700w, https://www.promotingpassion.com/wp-content/uploads/2014/04/alice-150x150.jpg 150w, https://www.promotingpassion.com/wp-content/uploads/2014/04/alice-300x300.jpg 300w, https://www.promotingpassion.com/wp-content/uploads/2014/04/alice-138x138.jpg 138w, https://www.promotingpassion.com/wp-content/uploads/2014/04/alice-80x80.jpg 80w, https://www.promotingpassion.com/wp-content/uploads/2014/04/alice-160x160.jpg 160w, https://www.promotingpassion.com/wp-content/uploads/2014/04/alice-320x320.jpg 320w, https://www.promotingpassion.com/wp-content/uploads/2014/04/alice-600x600.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></a></p>
<p>Creating this image was not entirely planned beforehand, in that I decided to do it while shooting something else entirely. The &#8220;how&#8221; was planned and the &#8220;why&#8221; and the exact composition, but that was all conceived only moments before shooting it. Usually I let my ideas sit for at least a week before execution.</p>
<p><a href="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog6.jpg"><img decoding="async" loading="lazy" class="alignnone size-full wp-image-1459" src="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog6.jpg" alt="" width="700" height="467" srcset="https://www.promotingpassion.com/wp-content/uploads/2014/04/blog6.jpg 700w, https://www.promotingpassion.com/wp-content/uploads/2014/04/blog6-300x200.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></a></p>
<p>I was actually shooting an ad campaign when I decided to do a personal photo with the same setup. The client had requested an old warehouse-type space, and I thanked my lucky stars for the <a href="http://backdrops.whcc.com/collections/floors/products/davis-whitewashed"><strong>floor</strong></a> in this picture, which was from <a href="http://www.whcc.com/"><strong>White House Custom Color</strong></a>. I had seen it at an expo and was blown away by how realistic it looked. I am now addicted and I feel the need to cover my entire home in different WHCC floors. Ridiculous? Perhaps. But hey, a girl can dream.</p>
<p><a href="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog5.jpg"><img decoding="async" loading="lazy" class="alignnone size-full wp-image-1460" src="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog5.jpg" alt="" width="700" height="425" srcset="https://www.promotingpassion.com/wp-content/uploads/2014/04/blog5.jpg 700w, https://www.promotingpassion.com/wp-content/uploads/2014/04/blog5-300x182.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></a></p>
<p>So I set up the floor in my living room. From an underwater shoot I had done I had a whole bunch of black fabric, so I put some chairs on top of my couch, and, in true &#8220;professional&#8221; fashion, I fixed the black fabric to the chair tops with hair ties. I know, my methods are <em>way</em> futuristic.</p>
<p>The finishing touch was to put a light above the subject. I love overhead light if I do light scenes artificially, so I used a <a href="http://www.sweetlightsystems.com/"><strong>Sweetlight</strong></a> on a stand and hung it above. I had been using tin foil (from my kitchen, about 20 feet away), for makeshift barn doors to block light, but decided against it in the final shot.</p>
<p><a href="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog3.jpg"><img decoding="async" loading="lazy" class="alignnone size-full wp-image-1462" src="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog3.jpg" alt="" width="700" height="495" srcset="https://www.promotingpassion.com/wp-content/uploads/2014/04/blog3.jpg 700w, https://www.promotingpassion.com/wp-content/uploads/2014/04/blog3-300x212.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></a></p>
<p><a href="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog7.jpg"><img decoding="async" loading="lazy" class="alignnone size-full wp-image-1469" src="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog7.jpg" alt="" width="700" height="516" srcset="https://www.promotingpassion.com/wp-content/uploads/2014/04/blog7.jpg 700w, https://www.promotingpassion.com/wp-content/uploads/2014/04/blog7-300x221.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></a></p>
<p>I photographed my legs and my dress and my upper body and my hair in different pictures, and then had a blast putting them together later on. All in all, the picture felt very natural to produce and it was fun to shoot like that, where everything just clicked.</p>
<p>I&#8217;ll be sharing the details of how this image was put together at my <a href="http://brookeshaden.com/workshops/"><strong>workshop in New Jersey</strong></a>, and I&#8217;ll be talking about that ad campaign as part of my <a href="http://brookeshaden.com/workshops/"><strong>business workshop in Phoenix in June.</strong></a></p>
<p><a href="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog4.jpg"><img decoding="async" loading="lazy" class="alignnone size-full wp-image-1464" src="http://www.promotingpassion.com/wp-content/uploads/2014/04/blog4.jpg" alt="" width="700" height="495" srcset="https://www.promotingpassion.com/wp-content/uploads/2014/04/blog4.jpg 700w, https://www.promotingpassion.com/wp-content/uploads/2014/04/blog4-300x212.jpg 300w" sizes="(max-width: 700px) 100vw, 700px" /></a></p>
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